YouTube Marketing Strategy That Works While You Work
Stop posting. Start lasting. Practical YouTube strategy from a business owner who has been in the game for nearly 30 years.
A YouTube marketing strategy for business owners means building a channel that generates clients for months, not posting every day and hoping the algorithm notices. This blog, written by Kathy Sizemore, YouTube Strategist for Business Owners, covers evergreen content strategy, search-first YouTube planning, and the systems that turn one video into months of visibility. Every post is built for business owners who already have deep expertise and want a platform that rewards substance over performance.
They haven't filled out your contact form. They haven't booked a call.
But they've already made up their mind.
They trust you.
And it probably started before you ever realized. They watched one of ...
If you've ever found yourself sandwiched between generations, juggling a business, family, and a calling to lead, you're not alone. As Gen X women, we've often had to build our leadership paths withou...
When I went to see Weird Al live in San Diego, I didn't just see a concert. I saw a masterclass in how to stand out on YouTube.
Forty years of songs. Families three and four generations deep, sing...
If you've ever whispered, "I'm not ready," even when you knew you had something valuable to share, you're not alone. That hesitation is both a professional and personal challenge, and it holds more...
Some marketing feels like running on a hamster wheel. You post today. It vanishes tomorrow. By next week, no one remembers it happened. That's short-form social media.
So what is evergreen content...
Most business owners don't struggle with talent or vision. They struggle with being seen. The pressure to "post more," "stay on trend," and "go viral" creates a cycle of exhaustion that feels more lik...
In my early years on social media, I felt like I was running on a hamster wheel: post daily, stay top of mind, don't let the algorithm forget you. Hustle culture insisted that if you missed a day, ...
Sometimes the moment you feel most invisible is the one that teaches you how to truly be seen.
You don't always talk about it, the moment that knocked the wind out of you. Maybe it was a public loss....
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