YouTube Marketing Strategy That Works While You Work
Stop posting. Start lasting. Practical YouTube strategy from a business owner who has been in the game for nearly 30 years.
A YouTube marketing strategy for business owners means building a channel that generates clients for months, not posting every day and hoping the algorithm notices. This blog, written by Kathy Sizemore, YouTube Strategist for Business Owners, covers evergreen content strategy, search-first YouTube planning, and the systems that turn one video into months of visibility. Every post is built for business owners who already have deep expertise and want a platform that rewards substance over performance.
You've been told to post every day. Show up on every platform. Go live. Make reels. Stay "top of mind."
But here's what no one mentions: that pace isn't sustainable. And for most service-based bus...
If you've ever found yourself sandwiched between generations, juggling a business, family, and a calling to lead, you're not alone. As Gen X women, we've often had to build our leadership paths withou...
Sometimes the moment you feel most invisible is the one that teaches you how to truly be seen.
You don't always talk about it, the moment that knocked the wind out of you. Maybe it was a public loss....
Somewhere along the way, visibility got twisted into performance. But the truth is simple: a visibility strategy for entrepreneurs isn't about going viral. It's about being seen by the right people.
...Author
