I almost talked myself out of starting my channel.
Not because I didn’t believe in what I had to share…
But because it already felt like everyone else was doing it.
I remember looking at the other security and smart home tech channels on YouTube and thinking:
“Do we really need another one of these?”
There were already tons of creators: survivalists, tech guys, gear reviewers. All talking shop. Loud. Confident. Expert-y.
And then there was me.
Not a prepper. Not a tech bro.
Just a professional woman, a mom, a dealer who knew this stuff; and wanted to actually help people. Especially the women, parents, and grandparents no one was really talking to.
I wasn’t like them.
And at first, I thought that was a problem.
But it turns out, that was the whole point.
That difference became my lane.
And that lane became my community.
So if you’ve been holding back — if you’ve wondered whether there’s still room for your voice — I get it. That fear is real.
But I promise you this: the niche isn’t too crowded.
Your voice just hasn’t been heard yet.
Your perspective isn’t a liability — it’s your edge.
📖 Want the full story?
In this week’s blog, I break down 5 timeless visibility lessons from Weird Al’s career (yes, really). Including how to stand out without shouting, and why your lane is waiting for you.
👉 Read the full post →
🎯 Ready to build a channel that reflects your strengths — not someone else’s formula?
Inside the YouTube Advantage Bootcamp, I’ll help you build a visibility system that:
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Defines your unique positioning
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Grows an evergreen video library that works long after you hit “upload”
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Helps you show up consistently without burnout or performative pressure
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Attracts the right-fit people who value your voice
💬 You don’t need to play louder. You just need to play real.
Spots are limited, and prices are going up soon.
If this is your season to lead, now’s the time to get ahead of 2026.
You don’t have to outdo anyone.
You just have to show up as the one and only you.
