Have you ever had someone book a call and say, “I feel like I already know you”?
That happened to me recently. She hadn’t filled out a contact form. We hadn’t exchanged a single email. But she showed up to our first call already trusting me.
Why? Because she had found one of my YouTube videos in a moment of doubt. And it made her feel seen.
This is the quiet power of video.
If you’re a service-based entrepreneur, you already know trust is everything. But most people think it starts on your website. It doesn’t.
It starts way before that.
It starts in the late-night Google searches, the self-doubt spiral, the "is this coach even real?" moment. And if your face, voice, and calm guidance show up right then? You become the steady voice in the noise.
You become the one who helped them feel less alone.
That’s what YouTube does. Not with slick production. Not with fancy gear. With presence.
With your actual face, your real voice, and a message that meets them where they are.
So the next time someone says, “I feel like I already know you,” smile. That’s trust at work. And YouTube built it for you.
Takeaway: You don’t need to go viral. You just need to show up.
Want the full mindset shift? Read the full post here.
Want to build quiet trust that works while you rest? Join the next YouTube Advantage Bootcamp — starting October 28. We’ll build a strategy that turns your experience into evergreen visibility.
Or start here: Download the free Start Smart on YouTube guide.
Stay Visible!
