The Visibility Report
Visibility strategies and practical YouTube insights to help entrepreneurs be seen, heard, and hired.
The Content That Kept Working (Even While I Slept)
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Can I tell you about the moment everything shifted for me?
A year ago, I created a simple video answering a question I'd heard a hundred times: "How do I keep my college student safe in their dorm room?"
Nothing fancy. Just me, my phone, and the exp...
Oct 22, 2025
evergreen content
visibility
youtube
She trusted me before we ever spoke
Have you ever had someone book a call and say, “I feel like I already know you”?
That happened to me recently. She hadn’t filled out a contact form. We hadn’t exchanged a single email. But she showed up to our first call already trusting me.
Why? Because she had found one of my YouTube videos in ...
Oct 15, 2025
What if your legacy isn’t what you leave behind?
They don’t always wait for us to hand it off.
I once ran for city council against a Baby Boomer who’d held the seat for 17 years.I lost.A Millennial won.
No drama, no regrets. He’s doing an incredible job. But it was a wake-up call.Because Gen X got skipped.
Not just in politics, but in business,...
Oct 02, 2025
I waited 30 years to do this
Would you believe that in 30 years as a business owner, I’d never hosted a vendor table?
Not once.
I had all the usual excuses. I don’t have a banner. I’m not “set up” for that kind of thing. It’s just not me.
But the truth?It wasn’t logistics.It was fear.
Fear of not looking polished enough. Fe...
Sep 17, 2025
The moment I almost didn’t start my YouTube channel
I almost talked myself out of starting my channel.
Not because I didn’t believe in what I had to share…But because it already felt like everyone else was doing it.
I remember looking at the other security and smart home tech channels on YouTube and thinking:
“Do we really need another one of the...
Sep 10, 2025
youtube
Welcome to the Visibility Report: Your Shortcut Off the Marketing Hamster Wheel
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Most entrepreneurs I meet are exhausted by marketing. As the co-owner of our 50+ year-old family business, A-Bell Alarms, I know what that feels like. We’ve built a legacy protecting homes and businesses in Temecula, and behind the scenes, I’ve tested every marketing trend you can think of.
Fo...
Sep 02, 2025
content marketing
entrepreneur tips
small business visibility
visibility report
youtube strategy