Is AI Recommending Your Company?
Everything you need to start showing up when homeowners ask AI who to call. The checklist, FAQ template, schema guide, GBP audit, and content strategy. All right here.
This is moving fast.
Google announced at I/O in May 2026 that AI agents will start calling local service businesses on behalf of customers this summer. Home services is one of the categories. If AI doesn't know your company exists, that call goes to someone else.
The Presentation
The full slide deck from the Resideo Regional Connect session.
The 5-Step AEO Checklist
Five things you can do this month. No developer required. No marketing team needed.
Google yourself in ChatGPT
Ask: "Who is the best security company in [your city]?" Screenshot the result. That's your baseline. Do the same in Perplexity and check Google AI Overview.
Update your Google Business Profile
Add every service category, every city you serve, and post at least monthly. See the full GBP audit checklist below.
Add FAQ content to each service page
Don't create one standalone FAQ page. Add relevant questions and answers to each service page on your website. Include your city name in each answer. See the FAQ template below.
Coach customers on AI-friendly reviews
Ask happy customers to mention the specific service and your city by name in their review. See the review guide below.
Add LocalBusiness schema markup
Invisible code that tells AI exactly what your business does and where. Your web developer can add it in under an hour. See the schema guide below.
Google Business Profile Audit
AI pulls directly from your GBP when answering local questions. Check every item on this list.
Service Categories
List every service: security system installer, fire alarm service, camera installation, access control, monitoring. Not just "security company."
Service Areas
Every city you serve should be listed. AI uses this to match you with local questions. If you serve Murrieta but it's not listed, AI doesn't know.
Posts
Post at least once a month. Completed installations, seasonal security tips, new product announcements. Activity signals trust to AI.
Photos
Real photos of real installs. Your team on the job. Before and after shots. Not stock images. AI tools and customers both prefer authentic visuals.
Reviews
Respond to every review. Ask customers to mention specific services and your city name. Review volume matters. (See review guide below.)
Business Description
Use your full 750 characters. Include your service area, years in business, specialties, and what makes you different. This is content AI reads.
Google retired the Q&A feature in November 2025. It's been replaced by Ask Maps, which uses Gemini to generate answers from your GBP content, reviews, photos, and website. If the answer isn't in those sources, Gemini guesses or says it doesn't know.
FAQ Template for Security Dealers
Add these questions and answers to the relevant service pages on your website. Answer each in 2-3 sentences. Include your city name.
How to Get Reviews AI Can Use
AI reads your reviews. It's not just looking at your star rating. It's looking for specific services and locations mentioned by name.
The second review mentions the company name, the specific service, and the city. That's what AI needs to connect your business with local searches. Ask every happy customer before they leave: "Would you mind mentioning [service] and [city] in your review? It really helps people find us."
Schema Markup Quick-Start Guide
Schema is invisible code on your website that tells AI exactly what your business is. Think of it as a nametag for machines.
What LocalBusiness Schema Tells AI About You
- Business name, address, and phone number
- Service areas (every city you cover)
- Services offered (alarm installation, camera systems, monitoring, access control)
- Hours of operation and 24/7 availability
- Customer ratings and review counts
- Year established and business credentials
How to add it (3 steps)
- Go to a free schema generator (search "LocalBusiness schema generator" or visit schema.org/LocalBusiness)
- Fill in your business name, address, phone, services, service areas, hours, and ratings
- Copy the generated code and send it to whoever manages your website. They paste it into your site header. One-time setup, under an hour.
Content That Gets You Cited
The businesses that show up consistently in AI results are creating content that gives AI something new to cite. One topic, three formats.
Blog Posts
Answer a specific customer question. Include your city. Answer it in the first two sentences, then go deeper. That's the structure AI pulls from.
AI treats LinkedIn as a trust signal. An active company page with posts about real installations signals real expertise to AI systems.
YouTube
The #1 source AI cites at 39.2% citation share. A 10-minute video with timestamps answering one customer question puts you in the game. Subscriber count doesn't matter.
Pick one question your customers ask all the time. Write a blog post answering it. Record a video explaining it. Post about it on LinkedIn. Three pieces of content from one idea, and AI can find all three.
Kathy Sizemore
Kathy has co-owned A-Bell Alarms in Southwest Riverside County for 30 years. She ran the same AEO audit on her own company and found the gaps firsthand: a missing city page, a review count that let an unlicensed competitor outrank a licensed alarm company. This resource page is built from what she actually did to fix it. She coaches established business owners on YouTube visibility strategy and AEO at kathysizemore.com.
