AI-Powered Weekly Intelligence for Security Companies | Kathy Sizemore
ESX 2026 / AI Is Your Sales Partner

Two AI Prompts That Run Your Weekly Intelligence

I run these every week for A-Bell Alarms, the family security business I co-own with my husband Chris. One covers market research and content. The other covers industry news. Together they take about ten minutes to review and they replace hours of work I used to do manually.

Before You Use Them

Fill in the brackets with your company name and the cities you serve.

Paste them into any AI tool you already use: ChatGPT, Claude, Gemini, Copilot. They are not locked to one platform.

Treat the output as a first draft. The prompt gets you most of the way. The value is the ten minutes you spend reading it with your own judgment, cutting what does not fit your market and catching what the AI got wrong about it. Run it and publish raw, you will be let down. Run it and edit, you just saved yourself an hour.
Prompt 1

Weekly Market Research

Competitive intelligence, local market signals, and ready-to-post content for the week. Covers both your residential and commercial business.

Write a weekly market research report for [your company name], a security business serving [your service area: list the cities and counties you cover]. Cover both residential and commercial/small business. Date it by week. Be specific throughout: name products with pricing, name competitors, cite dates and real numbers. Do not summarize in generalities when a specific fact exists. Include these sections: Cover each major brand individually: ADT, Vivint, SimpliSafe, Ring, Brinks, and any other brand with news this week. For each: product launches, pricing moves, promotions, strategic shifts. End each with a "Your Opportunity" paragraph stating the angle your company can use. Name the companies competing with you locally for residential and small commercial work. Note any observable moves. End with your competitive positioning. Industry shifts with specific stats: AI in security, DIY vs professional installation, camera adoption, smart home integration, edge AI and subscription-free camera trends. Which PE-backed companies (Pye-Barker, Convergint, Pavion, Security 101) are acquiring local independents, with dates. Cloud access control and commercial video trends. AI video verification as recurring revenue. Consumer brands pushing into small business. New housing and commercial construction in your service area. Name developments, locations, unit counts. Every new building is a future customer. Timely content for the current season: vacation security, wildfire preparedness, package theft, community events with dates. Specific recent incidents in your area, not just statistics. How your company can reference them honestly and without fear-mongering. 10 content hooks based on the research, each with a format (reel, carousel, or static post) and the angle. Then build 4 to 6 of those into full ready-to-post content: carousel slides written slide by slide, reel scripts with timed hooks, or complete captions. Top 3 content priorities for the week with a one-line reason each.
Prompt 2

Weekly Industry Brief

What actually happened this week in the security industry. News, not marketing. Covers residential and commercial.

Write a weekly industry news briefing for [your company name], a security business serving [your service area]. This company does both residential and commercial work and competes with national brands, local dealers, and PE-backed integrators. This is a NEWS briefing, not a marketing report. Cover what actually happened this week in the industry. Be specific: date transactions, name companies and products, cite real numbers. If a category has no significant news this week, say so briefly rather than padding. Include these sections: The 5 most important stories from this week, one sentence each. Put this first. Mergers, acquisitions, and company moves with dates. Industry association updates (ESA, SIA, TMA). New regulations. Insurance changes. Include the commercial integrator consolidation wave. New products with names and pricing. DIY vs professional trends with data. AI video analytics and false alarm reduction results. Edge AI and subscription-free trends. False alarm legislation. Licensing changes. Insurance discount programs. Local regulatory news for your state. Commercial fire and life safety code. Crime trends with specific incidents in your service area. New construction and development projects with unit counts (your new-customer pipeline). Community events. Connect the top stories to your business specifically. Opportunities to watch. Threats to watch. Action items. Use trade publications as sources: SDM, Security Sales & Integration, Security Systems News. Prioritize industry sources over affiliate review sites.

Making This Work Every Week

1
Run both prompts on the same day each week. I run mine every Sunday evening so the reports are waiting Monday morning.
2
Read the output with your own judgment. The AI does not know your market the way you do. Cut what does not apply, catch what it got wrong, and keep what is useful. Ten minutes of editing turns a draft into a tool.
3
The content hooks and ready-to-post concepts in the market research report are starting points. Rewrite them in your voice before you post. Your customers know when something does not sound like you.
4
Share the industry brief with your team. It keeps everyone informed without anyone having to read trade publications all week.